In this webinar Teemu Relander and Oscar Jäderberg will discuss a topic that is certainly on many CMOs and CDOs agenda: How to enable the activation of the various data sets across the organisation.

Following the latest industry trends, there are already many lakes of data in companies, but from a sales, marketing and customer experience optimisation perspective you might run into the following questions:    

  • How actionable are these data sets to truly create customer-facing communications?
  • Do they reveal besides static customer information anything about their future intents?
  • Can all the data be used from a compliance perspective for creating activities? Do you have required consents in place?

These and many other questions will be discussed in more detail as part of explaining a Playbook put together by Avaus to build actionable marketing data-assets, or to use a more simplified terminology - Data Factory.